For a long time marketing has been about piggybacking on other people’s content. You buy ads in newspapers, during tv shows, and on billboards (I guess scenery next to the highway is content?). At some point marketers realized that they could become the content creators–that’s what soap operas were originally about. Today social media has forced nearly every brand into content creation. Doing it right on all of the important platforms is really hard. That’s why Chute, a San Francisco, CA based company, has developed a “visual content engine for brands” that makes “it easy to keep pace with your customers and create compelling, fresh content to engage with your fans, build awareness and, ultimately, increase conversion.”
Climb the Chute Ladder
Chute has more than 4,000 customers including Nike, The New York Times, Daily Candy, ESPN, and Starbucks. They’re using the platform for a variety of use cases that range from advertising to contests to geolocation. It’s a little hard to grasp exactly what Chute does for brands, agencies, and publishers, but basically it helps them “discover, organize, obtain consent and publish fan photos and videos at every customer touch point.” If working on that sounds interesting to you, take a look at Chute’s Careers page. Right now they’re looking for a Marketing & PR Intern. It’s unpaid, but there is a small stipend.
Links to Help You Begin Your Research
What have you heard about Chute?
